Daimler appreciates your interest in its products and your visit to this web site. Your privacy is important to us and we want you to feel comfortable visiting our site. The protection of your privacy in the processing of your personal data is an important concern to which we pay special attention during our business processes. Personal data collected during visits to our web site are processed by us according to the legal provisions valid for the countries in which the web sites are maintained. In addition, our data protection policy complies with the Corporate Policy Data Protection for Customer and Partner Data applicable company-wide for Daimler. The Daimler web site may include, however, links to other web sites which are not covered by this privacy statement.

Collection and Processing of Personal Data

When you visit our web site, our web server automatically records your IP address, the web site from which you visit us, the web pages you actually visit and the date and length of your visit. Personal data is only stored if volunteered by you, for example in the context of a registration, a survey, a contest or in execution of a contract.

Use and Disclosure of Personal Data and Purpose Specification

Daimler will use your personal data for the sole purpose of technical administration of the web site, customer administration, product surveys and marketing, only to the extent necessary in each specific case.
We will only disclose your data to governmental authorities in cases where it is required by law. Our employees, agencies, and retailers are obliged by us to respect confidentiality.

Freedom of Choice

We should like to use your data to inform you about our products and services and where applicable request your opinion. Naturally your participation is completely voluntary. Should you not consent, you can inform us at any time so that we can suppress your data accordingly. Please refer to the respective web site for further information.

Social Plugins

Daimler uses so-called social plugins (in the following, buttons) of social networks such as Facebook, Google+ and Twitter.

When you visit our websites these buttons are deactivated by default, i.e. without your intervention they will not send any data to third parties. Before you are able to use these buttons, you must activate them by clicking on them. They then remain active until you deactivate them again or delete your cookies (please refer to “Cookies”). After their activation, a direct link to the server of the respective social network is established. The contents of the button are then transmitted from the social network directly to your browser and incorporated in the website by it.

Please note that we have no influence on the extent of the data retrieved by the social networks with their buttons. For information on purpose and extent of the data retrieval by the social network concerned, and about the rights and settings possibilities for the protection of your private sphere, please refer to the data protection information provided by the social network in question.

After activation of a button, the social network can retrieve data, independently of whether you interact with the button or not. If you are logged on to a social network, the network can assign your visit to the website to your user account. A social network cannot assign a visit to other Daimler websites unless and until you activate the respective button as well.

If you are a member of a social network and do not wish it to combine data retrieved from your visit to our websites with your membership data, you must log out from the social network concerned before activating the buttons.


Daimler uses cookies to record the preferences of visitors, to enable us to optimize the design of our web site. Cookies are small files which are stored on your hard drive. They ease navigation, and increase the user-friendliness of a web site. Cookies also help us to identify the most popular sections of our web site. This enables us to provide content that is more accurately suited to your needs, and in so doing improve our service. Cookies can be used to determine whether there has been any contact between us and your computer in the past. Only the cookie on your computer is identified. Personal details can be saved in cookies, provided that you have consented to this, for example, in order to facilitate secure online access so that you not need to enter your user ID and password again.

If you choose not to accept cookies, you can still visit our website. Most browsers automatically accept cookies. You can prevent cookies from being stored on your hard drive by setting your browser to not accept cookies. The exact instructions for this can be found in the manual for your browser. You can delete cookies already on your hard drive at any time. However, if you choose not to accept cookies it may result in a reduced availability of the services provided by our web site.

For the purpose of statistical analysis Daimler uses Adbobe Omniture products (Omniture SiteCatalyst, Omniture DataWarehouse, Omniture Discover und Omniture SearchCenter). If you do not wish Daimler to collect and analyze statistical data of your visit you may object for the future use of your date at any time (opt-out).

For the technical implementation of your objection it is necessary to install an opt-out cookie on your browser. This cookie will only indicate that you have opted-out. Please note that for technical reasons the opt-out cookie will only affect the browser you object from. If you delete the cookies in your browser or use a different device or browser respectively, you will need to opt-out again.

Please click here to install the opt-out cookie.


Daimler uses technical and organizational security measures in order to protect the data we have under our control against accidental or intentional manipulation, loss, destruction and against access by unauthorized persons. Our security procedures are continually enhanced as new technology becomes available.

Freedom of Information

Upon written request, Daimler or its representatives will inform you by letter without delay what personal data is stored by us as defined by applicable law.   Should such data be incorrect, we will at your request correct that information for you, also as a registered user you have the option of viewing, deleting or amending your personal data yourself.

Should you have questions regarding the processing of your personal data you can refer to our chief corporate data protection officer, who is also available with his team for enquiries, suggestions or complaints.

Dr. Joachim Riess
Chief Officer Corporate Data Protection
Daimler AG
HPC 0518
D- 70546 Stuttgart

Analysis Services

Our Website uses Piwik. This is a so-called Web analysis service.
Piwik uses so-called "cookies". These are text files which are stored on your computer and which enable us to make an analysis of the Website usage.
For this purpose, the usage information created by the cookie (including your abbreviated IP address) is transferred to our server and is saved for utilization analysis purposes. This information is used by us to optimise our Web pages. In this process, your IP address is anonymised in an initial step, which means that you stay anonymous as a user for us. The information created by the cookie about the utilization of this Website by you is not forwarded to third persons. You can prevent the use of the cookies via a corresponding setting of your browser software. It is possible, however, that subsequently you will not be able to use all functions of this Website to the full scope.

If you do not consent to the storage and evaluation of this data retrieved in the context of your visit to this Website, you can revoke the storage and use in the following via mouse-click any time. In this case, a so-called opt-out cookie will be stored in your browser, which prevents Piwik from retrieving any session data.
Caution: If you delete your cookies, you will also delete the opt-out cookie. This cookie may then have to be activated by you once more.


Here, you can decide whether or not an unambiguous Web analysis cookie may be stored in your browser, which will enable the Website operator to capture and analyse various statistical data records. If you decide not to consent to this procedure, please click the following link to store a Piwik deactivation cookie in your browser.
Your visit to the Website is currently being captured by a Web analysis service in anonymised mode. If you do not consent to this procedure, please click here.